Medium
• 18in. vinyl dots adhered to a 14ft. by 48ft. billboard.

Intent
• Gain a new understanding of our specific form of language by contrasting it with another.

Formal Concept
• A huge sign.

The Work
• Status
- Complete.

Braille is a language that is, to some degree, independent of culture. Its origin is not a particular geographic, but a product of a particular condition, blindness. It can be considered a true universal language. The only problem is that hardly anyone in the universe uses it to communicate.

In this context Braille is treated as if it were a traditional text. It is situated on a billboard amongst a mass of others. Billboards are meant to be seen and read. This one you can't. An interesting fact about Braille that sets it apart from text is that it's not only a series of organized "dots" but it's entirely dependent on scale. It has to fit under the pad of your finger in order to be "read". Text can be as big or as small (what if it is massive). Another difference is that Braille is not meant to be seen. It is meant to be felt. By appropriating Braille and situating it in this context it challenges ideas of intelligence and communication and raises issues about advertising.

The word on the sign in Braille is ILLITERATE.