Gorilla ad campaign. Have people in public places, like the airport terminal, blabbing on their cell phones at loud volumes.
"Oh no. What happened? Oh God. Good thing they were in a Ford."
"Wow! What a great deal. How Many? How much? I better get over there right now. Where? Target? The Target on Atlantic?"
you simply hire a normal cab driver. when you hail the cab it pulls over just like any other cab. you even get inside just like any other cab. when you get in the driver starts a conversation that quickly narrows in on a given product. the product is discussed and that is all. a good word about about the product or a bad word. a discussion surrounding the product is all that we can ask for. the seed is planted. supers secret.
